Case Study / Loose-Fit Surf Shop

Inspired by surfing and the natural environment, Loose-Fit supply the highest quality surfboards whilst maintaining and promoting the utmost ethical and environmental best practices, they have won the Surfer’s Path Green Wave Award two years in a row as well as the 2007 Green Apple Award. Deep down though, they are all about having fun.

Loose-Fit's store in Braunton, North Devon carries a full range of boards and accessories as well as housing a great café serving organic coffee and locally sourced confectionary. They run events through the shop such as live music nights right through to funding the local primary school’s composting programme, this puts them at the heart of the local surf community.

A-Side have worked with Loose-Fit since day one, building their brand, developing products and producing advertising campaigns and promotional materials. 

From radical post-retro shortboards to longboards with real grandeur, Loose-Fit’s connoisseur collection of handcrafted boards are something to behold, not only are they stunning to look at but wonderful to surf too. A-Side art-directed and photographed a look book showcasing the finer points of the range.

"...One of the smartest commercial decisions we've made was talking to A-Side Studio right at the start, whilst Loose-Fit was still at the planning stage. As we have grown, they have been a true partner at our side developing and building on the brands strengths, ensuring consistency and continuity throughout..." Jon Finch, Founder, Loose-Fit
  • Loose-fit store front. Photo by Nick Hand

  • Loose-fit. Photo by Nick Hand

  • Team rider Nick Radford riding a Loose-Fit Churchill

  • Core logo.

  • Connoisseur collection, selected decals.

  • Lookbook, cover.

  • Lookbook, selected spreads.

  • Press advertisement.

  • Promotional postcards.

  • Parochia, promotional zine, cover.

  • Parochia, promotional zine, selected spreads.

  • A-Side signature custom fin.

Contact

A-Side Studio
The Attic
15b Killigrew Street
Falmouth
Cornwall
TR11 3PN
UK


+44 (0) 1326 210 099

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